Congrats on the book, Matt. I had to laugh when I read "you have to be in the mood." You are lucky you are writing for yourself. As an ad writer on Madison Ave. for 30 years, I would love to have told my Creative Director "I'm just not in the mood." But yes, going back and forth between trading and writing requires a different mindset, and not easy to switch back and forth so easily. Look forward to reading it.

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