This is an emerging product and only time will tell how the retail sector evolves but the status quo is not the answer.  Could care less about that report in 2022 as I have conducted extensive due diligence and prospered nicely on the early run  (stock was way ahead of itself then with a small float so don't read much into that and instead the focus needs to be on industry uptake in general) when the markets actually had decent flows into small caps BUT you shouldn't even consider without seeing the product and discussing with knowledgeable sources as this is still considered speculative.  I simply shared what people at NRF thought of Customate last week as its smartcart has evolved mightily over the past two years to become the industry standard at present. The company will be producing a video over the next week or so that demonstrates it's operational abilities that we witnessed at NRF.  The bigger question lies with the industry transition and uptake and such timing - expect only gradual deployment initially. 

Early stage companies often raise capital until reaching certain stage of cash flows and AZ just concluded a recent financing. Many retailers are just beginning the process of reviewing such a new product so the big question is the rate at which smartcarts in general gain acceptance. The US lags Europe and Asia on new retail technology employment according to industry experts but this is the year that they expect to see some gradual deployment...only time will tell as the industry analyzes such new offerings. 

I could share what a Fund manager wrote to his followers just yesterday that spells out the potential upside versus that perfume report back in 2022 that lacked creditability (Bentsur is a renowned tech developer in Israel but Guy Murdoch is the CEO and it's fair to question prior CEO vision as the industry simply wasn't ready to deploy in mass smartcarts due to costs,etc) but I'm not here to promote and that's for you to determine. Others here requested that I share what transpired at NRF and I obliged - better to wait for more industry uptake and only speculate small UNTIL you see wider adoption.  The company will require cash injections (dilution) until you reach breakeven point so please take notice as this is in the very early stage of rollout in Europe/Asia while tends to be laggard.  First step, is actual DEPOLYMENT to grocers of such carts to get the ball rolling.  Expect that in the coming months but this remains highly speculative until more traction is garnered.   So only small spec funds until you see industry momentum shift. 

 Best wishes.

A2Z  white diamond research Ben Tsur , 2022