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Keurig Green Mountain ( GMCR +8.5%) and Kraft Foods Group ( KRFT +0.3%) signa new licensing deal which will see Kraft-branded packs sold for Keurig commercial and consumer coffee brewing systems in the U.S.

Distribution will begin this fall.

Financial terms of the arrangement weren't disclosed.

What to watch: The deal is a bit of a coup for Keurig with Kraft selling unlicensed K-cup packets previously.

new deal with Kraft

GMCR

Posted by morton13 on 22nd of Aug 2014 at 10:11 am

Keurig Green Mountain signs licensing deal with Kraft

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