I would say MSFT is in trouble if I wasn't aware that they basically have a monopoly power with their most important customer, by far - the US federal government.  The test GSA applies to MSFT proposals for licenses every time their GSA schedule come up for renewal is simply this - is there evidence that you sell to retail at this price? If yes, are you offering us a 15% discount to the retail price? If the answer to both is yes, they proposal is deemed "fair and reasonable."  So, all they need to do is hold retail prices stupid high, get a couple of suckers to buy at the stupidly inflated price....and then they get millions of seat licenses sold to the Fed Gov with zero pushback on pricing. Rinse repeat. No massive upgrades needed. They are just printing money because their largest customer has almost zero price sensitivity.

Fact check this with your favorite LLM.  FWIW, this is the way many, if not most GSA schedule prices are determined "fair and reasonable."    That's how you end up with $800 dollar toilet seats. The vendor sells a few to the "public" at stupidly inflated prices and then a lazy Gov contracting officer asks to see proof of sales to the general public plus a 15% discount to that sales price. Easy day for the vendor as long as they know how to play the game.