AZ Announcement 10/1/25:   

A2Z Cust2Mate Secures Additional Retail Media Milestone with Lego Adds Commission-Based Revenue Stream

09:00 AM EDT, October 01, 2025

Smart Retail Technology Company Expands Customer Experience and Monetization with Retail Media across 5,000 Smart Carts

ONTARIO, CA / ACCESS Newswire/ October 1, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced an agreement to advertise Lego products in Israel, marking an additional milestone in the company's rapidly expanding retail media strategy. Unlike many retail media platforms that rely solely on ad impressions, this agreement also provides Cust2Mate with commissions on every completed transaction-unlocking a powerful dual revenue stream that maximizes long-term value.

This latest deal represents Cust2Mate's third retail media partnership in just three weeks, underscoring the surging interest from leading brands in leveraging Cust2Mate's next-generation smart carts to connect directly with shoppers.

This agreement brings the brand directly to customers during their grocery trips, turning ordinary shopping into interactive experiences. Each campaign, which will feature QR codes and shoppable links for Lego products, will run across up to 5,000 carts at Yochananof, Israel's top supermarket chain, driving purchases directly to the toy chain's websites and apps.

The multi-year partnership not only reinforces Cust2Mate's leadership in retail media monetization but also introduces significant new revenue opportunities. In addition to guaranteed minimum payments built into the contract, Cust2Mate will generate revenue from a cost-per-thousand impressions (CPM) model and receive commissions on every completed transaction - further amplifying the long-term value of this collaboration.

Data and analytics from smart carts deliver unparalleled in-store insights, creating valuable first-party data at a time when third-party cookies are disappearing. This agreement to advertise Lego products follows additional landmark partnerships with Toys "R" Us Israel and The Red Pirate, further cementing Cust2Mate's smart carts as indispensable hubs that combine shopper convenience with powerful retail media capabilities.

"This agreement allows us to continue to expand our smart cart marketplace that transcends traditional advertising, driving recurring revenue for ourselves and our partners" said Gadi Graus, CEO of A2Z Cust2Mate. "Smart cart retail media is rapidly emerging as one of the most powerful and fastest-growing channels in global digital advertising, and we are thrilled to have closed this deal to advertise Lego products and to continue revolutionizing our smart cart."