Agree with most of this...and

    Posted by DigiNomad on 20th of Nov 2022 at 08:28 pm

    Agree with most of this...and at the end of the day it obviously comes down to your opinion on the best way to achieve your goals for the business. Just throwing out a few thoughts from the non consensus side of the fence (seems like most people tell you that they will easily and happily pay more...which is great!).

    FWIW, I don't really consider 401K's as "tradeable assets."  They are normally limited to a few funds within a single fund family or a few fund families. There are no stop orders and the execution typically takes days vs seconds. The amount of assets that the average person has in "Tradable Assets" is considerably lower than the figures for 401K averages by age. 

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