Jonesy85 blowing us normal guys out of the water. Was fun swimming with other people who reooil at $125 per month pricing. Sigh. This is how people in Texas feel when Californians move in 😥

    One suggestion for marketing: consider CUTTING prices by 50% or more and then launching some social media ad campaigns. Polar opposite of the way it seems to be going, but I think it would massively increase the subscriber base relative to the other option of raining current subscription prices.  

    Think about it this way - what account size does the everyday man need to have in order to justify a BPT subscription? Well, there isn't a right answer, but suppose someone pays $300 per 6 months or $600 annually for BPT.  If the potential subscriber has a $10K account (self directed), then I think most of us would agree that paying 6% for a newsletter is shooting themselves in the foot. If they have a 20K balance then it is 3%...stil really high. 40K is 1.5%...still high. Let's say .75% of tradable assets is a reasonable fee to be paid by a consumer of a newsletter service. That means your  base level clientele should have at least 80K in a tradable account. All of the sudden you're in fairly rarified air. If you keep the prices lower, even lower them from current levels, it's not completely unlikely that you would not only gain total subscribers, but would keep existing subscribers in the fold for longer. 

    yeah there's many ways one

    Posted by matt on 20th of Nov 2022 at 08:26 pm

    yeah there's many ways one could do things. it's also been 11 years since we increased prices, and people worrying about $10 or $15 in a month a couple of coffees at Starbucks, folks should focus their energy on their trades and investments, vs something a charge that is basically noise to their accounts.
    yes we need more social media presence but at the end of the day I'm so tired and barely enough time for what I do now - I'd have to hire people to do, which costs money, and find someone who is worth a damn at doing it, not easy.  Also, pricing things too cheaply tends to attract a lot of non-serious folks and turnover. In dealing with this stuff for 19 years now, I've found that generally my biggest pain in ass customers, who write me 30 emails and complain about this and that, are the ones who have $5000 to their name and shouldn't be trading at all. Next year I would like to launch my ETF basket, and that's probably something that would be an add on - if it's a good product and has value, people will pay for it. Even for the SPY and ES systems, there' been 110 trades this year, average profit of 250 - 300 per trade.  I see your points, I just don't think that's the right direction for us, and we are not good at marketing anyway, at the end of day we'd end up with 1/2 the money and probably not many more customers. 

    I see all your points,

    Posted by atait on 21st of Nov 2022 at 11:12 am

    I see all your points, well thought out

    Makes sense to me. I

    Posted by DigiNomad on 20th of Nov 2022 at 08:34 pm

    Makes sense to me. I like the product the way it is! I think I entered this thread because of the Twitter discussion I ran across. I made the assumption that meant that you were considering a social media type campaign in the future. 

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